Maven’s State of Women’s and Family Health Benefits
Learn new trends and proven strategies to drive ROI for your organization in Maven’s annual benefits report.
From trust in AI to GLP-1 demand—the trends driving benefits decisions in 2026
Get the data-backed insights you need to make smarter benefits decisions.
More benefits don’t equal better support
Employers are expanding women’s and family health benefits despite climbing healthcare costs. Yet employees report feeling less supported than they did just a year ago.
The data reveals a growing perception gap: while benefits portfolios continue to grow, confidence in those benefits is declining. Meanwhile, HR and benefits leaders are still expected to demonstrate value from their investments.
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What will define benefits success in 2026?
Based on insights from nearly 7,000 employees and HR leaders across four countries, this year’s report uncovers where benefits investments are working—and where quality, access, and trust are breaking down.
Download reportEmployees are turning to AI before their benefits
GLP-1s and HRT are reshaping expectations
Benefits are expanding—but not landing
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High-risk pregnancies are driving costs—employee education is lagging
Despite growing benefits, access issues persist
Top cited reasons for delaying care included:
Long wait times
Challenges finding an appointment time that worked
Transportation barriers
Life doesn’t happen in neat, predictable milestones. There are quieter, more complicated stages—like midlife hormonal changes, caring for a newborn after a NICU stay, navigating male fertility challenges, or supporting a younger child with sleep struggles—that deserve real care and compassion. Panasonic’s partnership with Maven ensures our employees have immediate access to experts who understand these transitions and can provide meaningful support exactly when it’s needed.”
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